A mostly serious, somewhat tongue in cheek, guide to helping you think about your future marketing or promotional film. Below we have included some common things for you to consider when developing a film or video project.
1. Who is the audience for this?
Is your audience already familiar with your work or are you trying to reach a new audience. Is this a one-off screening (for an event) or will this project have a shelf life of several years? Straight to DVD or CD-ROM? Ipod or web video? Maybe it is a vanity project for the boss? If that’s the case everything is a great idea and budget is no issue.
2. What do you wish to accomplish?
“It’s a floor wax AND a dessert topping,” an old Saturday Night Live sketch once said. It is very hard to create a film that covers everything for all audiences. While it might seem like a no-brainer to have one film serve multiple masters, our experience shows that it rarely pans out that way. Leave the two-fers to the late night comedians, the film and video production to us.
More to follow or go to http:www.windycine.com for the complete guide.
PeterH
