The enemy of good is better.

It is worse when a “creative committee” is involved. More to the point, trying to make an already good thing better often ruins the original. See New Coke, Rocky II and Cher as examples.

It gets worse when a committee works on a project. Everyone on the “team” has an opinion and feels they must contribute something. I don’t think I have been in more than two screenings when the client has said, “Good, great, we’re done.” Usually it is “That’s good, BUT…. ” It is as if they aren’t getting their money’s worth if they don’t tell us to make some sort of change.

We keep threatening to include an obvious error just so the client can have something to say. Of course the bigger the committee, the more opinions and the dumber the changes. We like to work with the one decision maker, it’s easier and more efficient.

As Sartre said, “Hell is other people.”

PeterH

Group Think

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