Peter Hawley – Page 13 – A portfolio for my work as a filmmaker and podcaster

Internet, Films and Education Reform

There is an interesting interview in today’s Wall Street Journal with Reed Hastings the CEO of Netflix. Netflix is partnering with a Korean company to create a (TV) set top box which will allow users to stream films from the internet directly to their TV. (It’s about time, if I have to go to my mail box one more time to get a movie, my head will explode!)

When asked if he was worried that people would be willing to pile yet another box under their televisions (I have three, plus a small stereo nestled under and around my TV) he replied, “No, that’s not my concern, and the reason is if you’ve got compelling content, people will hook up another box.” Ah- the compelling content argument always one of my favorites, but he’s right good content (almost) always wins.

So the question is begged, why not a Netflix set top box? “We looked at that and realized that customers also want this functionality that is embedded in other devices, like a game console, and that we should work purely on just being an incredible service.” How refreshing someone wants to focus on delivering a much wanted product with incredible service. They aren’t interested in doing everything.

Hastings is convinced Internet television is the future and he knows it will take a while getting there. “I think there’s a huge category of people who will watch movies on laptops, and remember it’s not the laptop of today. Think of the laptop in five years. People will continue to watch movies on TV no doubt about it. But laptop screens are improving and young people are living on laptops.”

Perhaps a more interesting thing to me about Reed Hastings is his passion for school reform. After amassing his first fortune he began trying to “figure out why our education is lagging when our technology is increasing at great rates and there’s great innovation in so many other areas-health care, biotech, information technology, movie-making. Why not education?”

This positive note is a good place to end. I think what we are doing at Flashpoint Academy is changing traditional education and looking to the future and new technology and finding a way to integrate them. And speaking of the future of education and movie-making technology, the next post will be about the Red One Camera- which we just used over the eight days of production of the Flashpoint Academy film, The Intruder.

PeterH

Viral Marketing

I was interviewing a perspective student ten days ago and asked what part of the film business most interested her and she said the viral marketing of films. I was surprised because I ask this same question to all the perspective students and usually I get answers like, editing, directing, screenwriting. Viral marketing was a first, but I was glad to know at least someone is thinking about the back end of the film production line.

A brief history of viral marketing courtesy of Wikipedia.

The term Viral Marketing was coined by a Harvard Business School professor, Jeffrey F. Rayport, in a December 1996 article for Fast Company The Virus of Marketing. ^[6] The term was further popularized by Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail‘s e-mail practice of appending advertising for itself in outgoing mail from their users.^[7]

Among the first to write about viral marketing on the Internet was media critic Douglas Rushkoff in his 1994 book Media Virus. The assumption is that if such an advertisement reaches a “susceptible” user, that user will become “infected” (i.e., sign up for an account) and can then go on to infect other susceptible users. As long as each infected user sends mail to more than one susceptible user on average (i.e., the basic reproductive rate is greater than one), standard in epidemiology imply that the number of infected users will grow according to a logistic curve, whose initial segment appears exponential.

I tend to think of viral marketing as word of mouth on steroids. Generally, there is some intrigue and a twist or a catch. I can see why a young filmmaker would be interested in the viral marketing of films.

Two days after Heath Ledger died the Wall Street Journal had an article about Warner Brother’s viral marketing of the new Batman film. (Ledger is the Joker.) It began a year ago on-line with a fake newspaper website called the Gotham Times. There soon came a competing website called the haha times- the Joker’s version of the paper. And it went on from there. Warner Brothers has spent a mint on using Ledger in the marketing campaign, the question is what will they do now.

Other notable viral marketing campaigns for films are the insane buzz- including a great fake-documentary- around The Blair Witch Project. For my money, the marketing campaign and the fake doc. were better than the real thing. More recently there was the campaign for Cloverfield which generated huge advanced publicity.

I am glad to see young filmmakers thinking in these ways. I think the onus is on me to have the curriculum reflect these trends.

PeterH

Let it Snow

I have been swamped with work and now a foot of snow. The dumb filmmaker apologizes for his absence from this page, but promises to return with all new exciting posts on viral marketing, Flashpoint Academy’s production-in-action- film, The Intruder, the Red camera- which The Intruder is using- and much, much more.

I also want to thank all the people who commented on the cheating post, Chris Burritt, and Heath Ledger. I appreciate the loyal readers.

Enjoy the Super Bowl, go Pats!

PeterH

The Internet, Kids Today and Heath Ledger

This past Tuesday the PBS series Frontline broadcast a fascinating look at teenagers who have grown up with the Internet. The program focused on a small New Jersey town about an hour’s train ride from Manhattan. It looked at a different families and shared stories about how being on-line 24 hours a day is shaping these kids’ lives.

Among the things I learned is the following: Young people don’t have the time to read. The go to Sparknotes.com and read that. My favorite quote, “If I had 27 hours in a day I would read the book, but I just don’t have the time.” As a result teachers teach with the understanding that the students aren’t reading the text, just the sparknotes and teach to that. That’s sad.

Other items of interest:

The reach of both My Space and Facebook. If a high schooler doesn’t have a page on those sites they aren’t anyone.

Cyber bulling. One boy was bullied via the internet and developed an on-line relationship with another boy who convinced him to kill himself. There is a website which teaches you how to hang yourself. Another website which helps you figure out the “coolest” way in which to kill yourself by giving you a questionnaire. Sort of the “Cosmo Quiz” for the suicidal. This 13-year old boy hung himself.

A group of high schoolers took a train into Manhattan and spent the night partying- and documenting it with their cell phone cameras. It wasn’t long before their pictures of their night out was on the Internet and their parents found out. The kids weren’t upset their parents learned about the partying- they were upset that the parents thought it was such a big deal.
(Note to self- make sure all pictures of me at the Kentucky Derby 1985-1987 have been destroyed.)

It was a fascinating program and very unironically you can watch the whole show on-line at http://www.pbs.org/wgbh/pages/frontline/.

Also on Tuesday the actor Heath Ledger died. I was in class when the news broke, but my computer was on and I received an e-mail and a text message telling me the news. At the end of my class I was talking to a guest speaker who came to another class. I asked him how it went, he said fine, “But when news of Heath Ledger’s death came on-line we had to stop and discuss it. I thought they were taking notes with their laptops not surfing the net.”

Kids today.

PeterH

The Name of the Game…

… is collaboration.

All artists collaborate in one way or another, you must in order to succeed, and the most successful artists instinctively know how to work with others. More importantly they know their work will be better with the input from other people. Collaboration frees you up to do what you do best.

This brings me to guitarist, musician, artist David Broza who performed at Flashpoint Academy yesterday afternoon. Broza believes his gift is creating music not writing lyrics, so over the course of his 30-year career, he has actively sought out collaborators to write the words set to his music. He works with writers, poets, finds stories from current events he wants to sing about and has someone else write the lyrics for his songs. And I forgot to add he works in three languages- Hebrew, Spanish and English- and he is a self-taught guitar virtuoso.

A student asked him how he goes about finding these people to work with, and the short answer is that he picks up the phone, makes the call and asks. It’s easier now for him of course because he is famous, but it is the same method he has used since the 1970s. This is an important lesson to all of you eager artists out there- ask for help, especially if you are passionate about your work- you will find that simpatico person.

In the meantime check out David Broza and add some of his music to your collection.

http://www.davidbroza.net

PeterH

My Cheatin’ Heart

“I was thrown out of college for cheating on my metaphysics exam. I looked into the soul of the boy sitting next to me.” Woody Allen

I heard an interesting piece on NPR earlier this week about how many young people take for granted that everything on the internet is free and they should never have to pay for it. However, those of us who create content do like getting compensated and at some point we will no longer tolerate the wholesale theft of our work. A few months ago I posted about how half of my students had DVD quality copies of the film American Gangster a week before the film opened in theaters. This, I think, is a good example of this assumption that if it is out there it is mine for the taking.

If you start from a place where all information is free, then where do you draw the line? Can you look into the soul (and test paper) of the student sitting next to you? Is it all right to knowingly cheat on a test just because that information is out there anyway?

Of course not.

I have two theories on students cheating. The first is what I wrote above- we are living in a society where it is so common to take things from others that getting an answer or two or three seems like nothing- everyone is doing it. My other theory is that students are cheating not for themselves but to please their parents and teachers. They are so insecure that leaving an answer blank or actually admitting they do not know something is much more painful than using someone else’s work as their own.

I’ll end with another quote from Woody Allen that I feel sums up my opinion of cheaters.
“His lack of education is more than compensated for by his keenly developed moral bankruptcy.”

PeterH

Chris Burritt

On Monday my friend and former colleague at Columbia, Chris Burritt, died. Chris was a terrific lighting and camera teacher. His students loved him and I am writing this post because I know a lot of my former students, who were also his former students, read this page.

I am sorry to break the news to you this way.

Chris and I were the union reps for the Columbia College Film and Video Department and we spent a lot of time together. The spring and summer of 2005 we met twice a week as a new union contract was being negotiated. It is fair to say that there was not a single person more responsible for the benefits the current adjunct Columbia film faculty enjoy than Chris Burritt. He busted his butt to get us everything he could, then would stand in the background at faculty meetings as I got to explain to the faculty our hard fought benefits.

I know a lot of people think I was responsible, but don’t kid yourself it was Chris. He knew the contract inside and out, I was just a front man. And that is just the way any good camera and lighting person would want it- to be in the shadows casting light on the things that are important to see.

You will be missed.

PeterH

The Strike Beard

There is an interesting piece in the Talk of the Town section of the current New Yorker about the beards being grown as a sign of support for the writer’s guild strike. Perhaps the most famous of the beards belong to David Letterman and Conan O’Brien. Jay Leno’s conspicuous chin is notable for the absence of a beard, and he is about to pay a fine to the WGA as a consequence of going back to work.

The New Yorker piece is interesting to me less for the connection to the strike and more about how beards are often the result of a transitions in men’s lives. “Thus we get Al Gore after the election (whiskers of grievance and release), and Ted Kaczynski in his cabin (isolation and madness), and Johnny Damon with the Red Sox (superstition)-all iconic beards in their proper context.”

To that list you can add me (lazy, cold), but not so iconic. Just coincidently, but perhaps not, I stopped shaving just before the new year. We’ll see how it goes. I have had a beard a few times before, just as they said in the New Yorker during times of transition. For me it was right after 9-11. I was on vacation during the event and was not shaving and just kept going for awhile until I needed to get on a plane and looked a little too Atta-esque. The last time was a couple of years ago when I had a little brush with my own mortality and had a beard for about six months.

I hope the strike ends soon.

PeterH

The Experimental Witch

The author Paulo Coelho is doing something interesting with his latest novel, The Witch of Portobello. Instead of selling the film rights to Hollywood he is inviting his readers and filmmakers to participate in making the movie. The plan is as simple as it is cutting edge. It takes advantage of all things internet and I am sure it is a great piece of publicity for the book and author.

Here are the broad strokes.

1) You select a character and chapter you want to make a short film about. The synopsis from Publishers Weekly (via Amazon) is below.

2) You register on his website. The first 200 valid filmmakers get chosen to submit a short film. http://paulocoelhoblog.com/experimental-witch/

3) You post the film to You Tube and the winning chapters will be selected. Each winning filmmaker gets a 3,ooo Euro prize.

I think it’s a great idea and will sign up just to be part of it. If I get selected all the better. But mostly I think it is a great way to for an artist to share his work with others. I hope many (i.e. student readers) filmmakers register.

PeterH

From Publishers Weekly
Multimillion-seller Coelho (The Devil and Miss Prym, etc.) returns with another uncanny fusion of philosophy, religious miracle and moral parable. The Portobello of the title is London’s Portobello Road, where Sherine Khalil, aka Athena, finds the worship meeting she’s leading—where she becomes an omniscient goddess named Hagia Sophia—disrupted by a Protestant protest. Framed as a set of interviews conducted with those who knew Athena, who is dead as the book opens, the story recounts her birth in Transylvania to a Gypsy mother, her adoption by wealthy Lebanese Christians; her short, early marriage to a man she meets at a London college (one of the interviewees); her son Viorel’s birth; and her stint selling real estate in Dubai. Back in London in the book’s second half, Athena learns to harness the powers that have been present but inchoate within her, and the story picks up as she acquires a “teacher” (Deidre O’Neill, aka Edda, another interviewee), then disciples (also interviewed), and speeds toward a spectacular end. Coelho veers between his signature criticism of modern life and the hydra-headed alternative that Athena taps into. Athena’s earliest years don’t end up having much plot, but the second half’s intrigue sustains the book. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Some Thoughts About Chevy Chase

A few weeks ago Chevy Chase came to Flashpoint to talk to our students and I didn’t have the time to blog about his appearance, but he has been on my mind so better late than never.

I want to begin by saying that until meeting him, I didn’t really think anything about Chevy Chase. I liked him on SNL 30+ years ago and a few of his movie appearances, but that was about it. However, after meeting him and seeing him talk I have become a fan. The following are some of my highlights of his hour speaking to students. First off he was very funny almost the entire time. It is clear he just is funny.

1) Collaboration. Almost the first thing out of his mouth. He talked about how important it is in the arts to work and collaborate with others. As faculty we preach that all the time, but somehow I think coming from a star it will have more impact.

2) The importance of writing. He credits his success to being a writer first and a performer second. Again, as faculty we talk about developing students’ writing skills. This, too, I hope will sink in.

3) He is really smart. It is clear he is well read and can draw from a wealth of knowledge.

4) His comedic influences. His father, a noted political and social commentator. Chevy told a very funny story about how a few years ago his father cracked up Mike Wallace and others at the US Open tennis matches by referring to the ball boys as an 11 letter epithet that begins with C that years ago got Lenny Bruce arrested. The point being that anarchy and surprise are a big part of his comedic background. He also cited Groucho and Ernie Kovacs (Chevy and I have something in common afterall) as major influences on his career.

5) Schools. He admitted as a young person he had issues and was sent to “nurturing” schools. He wished he had a place- like Flashpoint- that would have allowed him to be himself.

6) In the middle of his talk, sort of out of nowhere, he launched into “Live from New York it’s Saturday Night!” When he did I got goose bumps and it surprised me. I had that “Wow, it’s really him,” moment.

I hope our students got as much out of him as I did. Last week I flipped on the TV and there he was in Christmas Vacation. Not a great film, but I watched for awhile out of my new found respect for Chevy Chase.

PeterH